Procter & Gamble changes Crest toothpaste packaging to address Texas AG fluoride concerns
Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that encouraging excessive fluoride use could harm children. Paxton said Procter & Gamble will ensure that its packaging and marketing for Kid's Crest "clearly depict the appropriate amount" of toothpaste for children.